THE INFAMOUS SCOOP

WHAT’S THE SCOOP?

Is it really cheaper?

How much do you really get?

Over the years, you may have run across a few of our competitors that sell their landscape products by “the scoop”.   It’s a great marketing ploy, many times giving the customer a false sense that they are saving a great deal of money.   However, when you compare apples to apples (or should we say, cubic yards to cubic yards), most customers quickly realize that when you take the price of a scoop and convert it into cubic yards, many times the competitor’s scoop is the same price or higher than ours.  Understanding this has helped many of our customers decipher and appreciate what they are really receiving on a price per cubic yard.   So, let’s dig right into this with a couple of examples.   

Example #1:    In this example, a competitor is selling Shredded Topsoil for $21.00 per scoop.   Compared to ‘s Superb Soil, which sells for $25.00 per cubic yard, that sounds like a $4.00 savings, right?  However, if you look in the fine print, most scoops are advertised as 3/4 yard (18 cu ft).  But, 1 cubic yard equals 27 cu ft.   So, if you convert their $21.00 scoop into cubic yards, the cost per cubic yard from our competitor actually turns out to be around $31.50!  Not only is  ‘s Superb Soil a much nicer product, but it actually turns out to be $6.50 cheaper per cubic yard! 

Example #2:   In this example we have a competitor selling their Premium Black Dyed Hardwood at $27.00 per scoop.  Again, compared to ‘s Premium Jet Black mulch selling for $34.50 per cubic yard, it sounds like a $7.50 savings.   Converting their price into a per cubic yard price, the competitor is selling their product for $40.50 per cubic yard!  

So, don’t fall for “the scoop”.   It may not always be a better price.   If it is, then let’s talk about quality.

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